Robin Stevens Payes WordsWork Communications Robin Stevens Payes is the principal of WordsWork Communications, a boutique consulting firm specializing in the development of marketing, public relations and Web strategies for clients in education, health, science and research. She consults with leaders, policymakers, marketing and public policy experts to define, create, and implement social marketing campaigns. To increase effectiveness of clients’ communications to various audiences, she specializes in applying neuroscience research that integrates advances in brain science to increase understanding and promote healthy behaviors. With a 25-year background in television, journalism, public relations, and theatre, Robin coaches leaders to increase their effectiveness in communicating with a wide variety of audiences through the use of storytelling, metaphor, and improvisation techniques. She helps organizations advance the dissemination of complex evidence-based advances in learning and research using print and video communications, on the Web, through social media, and in the press. Her clients cover a broad spectrum of business sectors, government and academia. They include international health NGOs Jhpiego and the Futures Group, as well as the National Institute on Drug Abuse, the Washington Wellness Institute, BreakAway Games (a pioneer in developing Games for Health), Johns Hopkins University, the University of Maryland, Georgetown University, and the National Endowment for the Humanities.