The Art of Staying Focused in a Distracted World

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By James Fallows
Published in the Atlantic, June 2013

A longtime tech executive, Linda Stone worked on emerging technologies at Apple and then Microsoft Research in the 1980s and ’90s. Fifteen years ago, she coined the term continuous partial attention to describe the modern predicament of being constantly attuned to everything without fully concentrating on anything. Since then, she has frequently written and lectured about the challenges of living in an always-on, hyperconnected world.

James Fallows: You’re well known for the idea of continuous partial attention. Why is Online Pokies this a bad thing?

Linda Stone: Continuous partial attention is neither good nor bad. We need different attention strategies in different contexts. The way you use your attention when you’re writing a story may vary from the way you use your attention when you’re driving a car, serving a meal to dinner guests, making love, or riding a bicycle. The important thing for us as humans is to have the capacity to tap the attention strategy that will best serve us in any given moment. Read the full story.